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Social Media Marketing and Brand Loyalty Among Online Shoppers in Anambra State, Nigeria: Mediating Effect of Brand Awareness.
Ebuka Christian Ezenwafor
Adeola A. Ayodele
Chukwudi Ireneus Nwaizugbo
Published in:
J. Electron. Commer. Organ. (2021)
Keyphrases
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social media
social media streams
online shopping
brand image
purchase intention
social networks
decision making
social interaction
real time
consumer behavior
social networking
social context
customer relationship management
user generated
user interface
web services
data mining