Effects of customer perception and social interactions on brand equity: automobile sector.
Archana SinghPublished in: Int. J. Data Anal. Tech. Strateg. (2017)
Keyphrases
- social interaction
- social networks
- social learning
- social systems
- social media
- social influence
- social behavior
- social norms
- online learning communities
- customer satisfaction
- social relationships
- social context
- human agent
- social ties
- social presence
- interaction patterns
- stock market
- higher education
- learning experience
- learning process