Comparing Persona Analytics and Social Media Analytics for a User-Centric Task Using Eye-Tracking and Think-Aloud.
Joni SalminenSercan SengünSoon-Gyo JungBernard J. JansenPublished in: CHItaly (2021)
Keyphrases
- eye tracking
- social media
- user centric
- big data
- eye movements
- visual attention
- learning analytics
- user centered
- human computer interaction
- eye tracking data
- eye tracker
- context dependent
- program comprehension
- personal information
- visual search
- eye gaze
- data management
- data analysis
- gaze estimation
- social networking
- information visualization
- eye tracking technology
- usability testing
- low cost