On marketing, sustainability, and pessimism...
Richard AndersonJon KolkoPublished in: Interactions (2008)
Keyphrases
- long term
- website
- social media
- decision support system
- data mining
- strategic decision making
- decision making
- software engineering education
- target audience
- short and long term
- consumer behavior
- customer relationship management
- decision makers
- mobile advertising
- customer behavior
- marketing strategies
- database
- knowledge management
- machine learning
- predictive modeling
- text mining
- critical mass
- information systems
- information retrieval
- neural network