Do big data support TV viewing rate forecasting? A case study of a Korean TV drama.
Jong-Chang AhnKyungran MaOok LeeSuaini SuraPublished in: Inf. Syst. Frontiers (2017)
Keyphrases
- big data
- tv programs
- cloud computing
- data analysis
- high volume
- unstructured data
- social media
- big data analytics
- business analytics
- data intensive
- data visualization
- business intelligence
- data warehousing
- end users
- data management
- health informatics
- artificial intelligence
- decision support
- case study
- information systems
- information processing
- data processing
- knowledge management
- predictive modeling
- data warehouse
- social computing
- commodity hardware
- data science
- data mining
- data intensive computing