Visual Decision-Making in Real-Time Business Intelligence: A Social Media Marketing Example.
Elena DavchevaAlexander BenlianPublished in: HICSS (2018)
Keyphrases
- business intelligence
- decision making
- social media
- big data
- activity monitoring
- business decisions
- data mining
- decision support
- data warehousing
- business information
- data analysis
- business intelligence systems
- predictive modeling
- decision makers
- microsoft office
- microsoft sql server
- knowledge management
- data warehouse
- end users
- sql server
- predictive analytics
- social networks
- business users
- case study
- data warehousing and business intelligence
- information retrieval
- databases
- emergency response
- data management
- knowledge discovery
- information systems
- business requirements
- real world
- database