Enhancing Targeted Advertising with Social Context Endorsement.

Yung-Ming Li Lien-Fa Lin Shih-Wen Chiu

Published in: Int. J. Electron. Commer. (2014)

Keyphrases

social context
targeted advertising
social relationships
social interaction
social networks
contextual information
social relations
online social networks
virtual world
social media
social network analysis
third party
social intelligence