Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms.
YongSeog KimWilliam Nick StreetGary J. RussellFilippo MenczerPublished in: Manag. Sci. (2005)
Keyphrases
- neural network
- genetic algorithm
- artificial neural networks
- fuzzy logic
- hybrid neural
- hybrid ga
- electronic commerce
- back propagation
- neural network model
- optimization method
- recurrent neural networks
- customer service
- feed forward neural networks
- fuzzy systems
- simulated annealing
- differential evolution
- radial basis function
- pattern recognition
- bp neural network
- multi layer
- evolutionary algorithm
- fitness function
- training algorithm
- network architecture
- customer behavior
- activation function
- multi objective
- evolutionary neural networks
- genetic search
- marketing strategies
- customer satisfaction
- multi layer perceptron
- network model
- evolutionary computation
- multilayer perceptron