Factors for web mining adoption of B2C firms: Taiwan experience.
Echo HuangTzu-Chuan ChouPublished in: Electron. Commer. Res. Appl. (2004)
Keyphrases
- web mining
- information technology
- adoption decisions
- web data
- technology adoption
- social network analysis
- web usage mining
- text mining
- link analysis
- electronic commerce
- perceived usefulness
- web users
- application of data mining
- knowledge discovery
- website
- web communities
- data mining techniques
- information extraction
- web usage analysis
- web page classification
- user profiles
- data mining
- web content mining
- opinion mining and sentiment analysis
- data mining and machine learning
- factors that influence
- web crawling
- network effects
- user experience
- data analysis
- search engine
- artificial intelligence