Free Smiles Are Worth a Lot for Social Media Influencers: The Mediating Roles of Warmth, Competence, and Admiration.
Taeyeon KimGlenna L. ReadPublished in: Cyberpsychology Behav. Soc. Netw. (2021)
Keyphrases
- social media
- viral marketing
- social context
- social networking
- user generated content
- social media data
- information diffusion
- social networks
- decision making
- database
- social capital
- social influence
- social media platforms
- social activities
- social media sites
- social behavior
- big data
- machine learning
- databases
- real time