What Makes a "Bad" Ad? User Perceptions of Problematic Online Advertising.

Eric Zeng Tadayoshi Kohno Franziska Roesner

Published in: CHI (2021)

Keyphrases

online advertising
display advertising
behavioral targeting
user perceptions
advertising campaigns
user experience
sponsored search
contextual advertising
user behavior
search advertising
click prediction
user satisfaction
long tail
web pages
internet advertising