Service quality and customer satisfaction measurement of mobile value-added services: a conceptual review.
Jengchung V. ChenBayu Aji AritejoPublished in: Int. J. Mob. Commun. (2008)
Keyphrases
- value added services
- customer satisfaction
- service quality
- customer reviews
- service providers
- web services
- electronic commerce
- online shopping
- user satisfaction
- quality of service
- customer service
- location aware
- competitive advantage
- information quality
- call center
- information systems
- product design
- customer support
- incident management
- marketing strategies
- job satisfaction
- real time
- customer retention
- decision making
- internet banking