Who are the Target Customers in Chinese Online Game Market?: Segmentation with a Two-Step Approach.
Sang-Chul LeeJun-Yong XiangLin-Bo JingPublished in: ICEBE (2005)
Keyphrases
- online game
- word segmentation
- image segmentation
- chinese stock market
- segmentation algorithm
- level set
- online gaming
- business opportunities
- segmentation method
- educational games
- listed companies
- service providers
- market segments
- multi player
- market share
- virtual communities
- customer demand
- multimedia
- game based learning
- learning systems