Uncertainty in cloud service relationships: Uncovering the differential effect of three social influence processes on potential and current users.
Manuel TrenzJan C. HuntgeburthDaniel VeitPublished in: Inf. Manag. (2018)
Keyphrases
- social influence
- social relationships
- social interaction
- social networks
- online communities
- social relations
- online social
- cloud services
- user preferences
- network structure
- viral marketing
- technology acceptance
- social influences
- end users
- user interface
- user experience
- quality of service
- service providers
- cloud computing
- influence propagation