Predicting Headline Effectiveness in Online News Media using Transfer Learning with BERT.
Jaakko TervonenTuomas SormunenArttu LämsäJohannes PeltolaHeidi KananenSari JärvinenPublished in: DeLTA (2021)
Keyphrases
- transfer learning
- news media
- knowledge transfer
- learning tasks
- active learning
- cross domain
- reinforcement learning
- labeled data
- semi supervised learning
- domain adaptation
- machine learning
- collaborative filtering
- multi task
- text mining
- text categorization
- online news
- target domain
- unlabeled data
- machine learning algorithms
- text classification
- language model
- training set
- feature space
- knowledge base
- transfer knowledge
- artificial intelligence