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The Collective Reality of Trust: an Investigation of Social Relations and Networks on Trust in Multi-Channel Retailers.
Huei Huang Kuan
Gee-Woo Bock
Published in:
ECIS (2005)
Keyphrases
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multi channel
social relations
trust model
social networks
anti aliasing
single channel
social influence
channel assignment
state space
random walk
network structure
online social networks
cellular networks
social activities