The Influence of Live Streamer Morality on Consumer Purchase Intentions from the Perspective of Identity.
Cuiping WangLi WangPublished in: WHICEB (2021)
Keyphrases
- purchase behavior
- internet shopping
- electronic commerce
- social influence
- online shopping
- social context
- online stores
- factors influencing
- real time
- viewpoint
- consumer behavior
- service quality
- decision process
- mental states
- information systems
- individual differences
- search behavior
- organizational culture
- neural network
- information retrieval
- business transactions
- identity management
- product information
- website