Ads in gaming apps: experiential value of gamers.
Naser ValaeiGrégory BressollesHina KhanYee Min LowPublished in: Ind. Manag. Data Syst. (2022)
Keyphrases
- game play
- online game
- educational games
- computer games
- video games
- game based learning
- experiential learning
- game design
- mobile applications
- online advertising
- keywords
- embodied cognition
- knowledge construction
- targeted advertising
- conceptual framework
- multi player
- learning experience
- web pages
- serious games
- information systems
- development tools
- game players
- data mining
- learning algorithm
- online gaming
- search advertising
- data sets