Merchants' Replies to Customer Reviews in Online Malls: The Role of Positive Reviews.
Wangsheng ZhunLiang ZhouKanliang WangPublished in: PACIS (2017)
Keyphrases
- customer reviews
- positive or negative
- opinion mining
- online product reviews
- product reviews
- product features
- customer satisfaction
- positive and negative
- sentiment analysis
- real time
- sentiment classification
- sentence level
- user generated content
- text categorization
- information sources
- automatically extracting
- query expansion
- decision trees
- feature selection