Efficacy of retailer rebates and delayed incentives under customer heterogeneity.
Asif MuzaffarMuhammad Nasir MalikShiming DengPublished in: RAIRO Oper. Res. (2021)
Keyphrases
- supply chain
- customer behavior
- quantity discount
- customer service
- customer satisfaction
- electronic commerce
- marketing strategies
- customer demand
- pricing schemes
- customer data
- customer relationship management
- dynamic programming
- reinforcement learning
- moral hazard
- customer knowledge
- transportation costs
- highly heterogeneous
- call center