Multiplicative bidding in online advertising.

MohammadHossein Bateni Jon Feldman Vahab S. Mirrokni Sam Chiu-wai Wong

Published in: EC (2014)

Keyphrases

online advertising
user behavior
online auctions
advertising campaigns
combinatorial auctions
user experience
display advertising
long tail
behavioral targeting
bidding strategies
sponsored search
auction mechanisms
internet advertising
information extraction
loss function