Critical mass and willingness to pay for social networks.
J. Christopher WestlandPublished in: Electron. Commer. Res. Appl. (2010)
Keyphrases
- critical mass
- social networks
- virtual communities
- social capital
- social network analysis
- social media
- online social networks
- social networking
- link prediction
- social relationships
- information diffusion
- information flow
- community detection
- complex networks
- social interaction
- information technology
- online communities
- network structure
- viral marketing
- case study