Advertising On The Internet: Perspectives From Advertising Agencies And Advertisers.
Dimitris DrossosKonstantinos G. FouskasPublished in: MCIS (2009)
Keyphrases
- online advertising
- search advertising
- advertising campaigns
- internet advertising
- behavioral targeting
- user behavior
- display advertising
- sponsored search
- sponsored search auctions
- sponsored search advertising
- user experience
- long tail
- contextual advertising
- internet marketing
- social networking websites
- click prediction
- data mining
- direct marketing
- internet users
- government agencies
- information sharing
- information systems
- search engine