Understanding customer relationship management technology adoption in small and medium-sized enterprises: An empirical study in the USA.
Michael NewbyThuyUyen H. NguyenTeresa S. WaringPublished in: J. Enterp. Inf. Manag. (2014)
Keyphrases
- customer relationship management
- technology adoption
- small and medium sized enterprises
- factors that influence
- electronic commerce
- data mining technology
- data mining
- data mining applications
- competitive advantage
- information and communication technologies
- factors influencing
- social influence
- perceived usefulness
- e learning
- text mining
- individual level