Large-scale Contextual Query-to-Ad Matching and Retrieval System for Sponsored Search: (Abstract).
Ricardo Baeza-YatesNemanja DjuricMihajlo GrbovicVladan RadosavljevicFabrizio SilvestriPublished in: WWW (Companion Volume) (2015)
Keyphrases
- sponsored search
- click prediction
- search engine
- user clicks
- retrieval systems
- relevance feedback
- commercial search engines
- online advertising
- retrieval method
- user queries
- web search
- user experience
- search queries
- contextual information
- click through rate
- keywords
- sponsored search auctions
- search behavior
- query suggestion
- information retrieval systems
- keyword search
- query expansion
- query processing
- query formulation
- data sources
- additional features
- user interaction
- text retrieval
- user behavior
- random walk
- display advertising
- data structure
- web search engines
- video retrieval
- information retrieval
- image retrieval
- contextual advertising