Effects of physical, non-immersive virtual, and immersive virtual store environments on consumers' perceptions and purchase behavior.
Cindy LombartElena MillanJean-Marie NormandAdrien VerhulstBlandine Labbé-PinlonGuillaume MoreauPublished in: Comput. Hum. Behav. (2020)
Keyphrases
- virtual environment
- virtual world
- virtual reality
- virtual space
- immersive environments
- virtual reality technology
- immersive virtual environments
- physical environment
- physical world
- role play
- multi user
- mixed reality
- computer graphics
- augmented reality
- physical space
- virtual characters
- purchase behavior
- dynamic environments
- learning experience
- human computer interaction
- real environment
- simulation environment
- multi user virtual environments
- database systems