Supply chain - marketing integration.
Ilan AlonShan ChenMarco MandolfoPublished in: Bus. Process. Manag. J. (2019)
Keyphrases
- supply chain
- supply chain management
- decision making
- bullwhip effect
- inventory management
- operating costs
- stackelberg game
- inventory control
- lead time
- quantity discount
- service level
- supplier selection
- cost savings
- rfid technology
- trading partners
- market demand
- profit sharing
- capacity planning
- distribution centers
- data mining
- radio frequency identification rfid
- inventory policy
- trading agents
- safety stock
- information technology
- small and medium size