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Can an Enterprise System Persuade? The Role of Perceived Effectiveness and Social Influence.
Jonathan Dabi
Isaac Wiafe
Agnis Stibe
Jamal-Deen Abdulai
Published in:
PERSUASIVE (2018)
Keyphrases
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social influence
technology acceptance
social interaction
technology adoption
user satisfaction
social networks
information systems
network structure
user preferences
online social
social psychology
information management
social relationships
social relations
viral marketing