Strategic Brand Decisions in the Food Market: An Empirical Approach.
Sandra GouveiaLuis Lopes NunesAna Cristina BragaPublished in: IEEE Conf. on Intelligent Systems (2018)
Keyphrases
- strategic decisions
- decision making
- decision makers
- short and long term
- operational decisions
- competitive environment
- knowledge management
- business intelligence
- case study
- customer retention
- managerial insights
- strategic and tactical
- real option
- sensitivity analysis
- capacity planning
- decision process
- stock market
- electronic commerce
- electronic markets
- making decisions
- electronic marketplaces
- social media
- multi agent