How to Retain Customers of IPTV - Interactivity, Trust, and Emotion.
Geena ShinJoongho AhnTaeha KimPublished in: WEBIST (2011)
Keyphrases
- service providers
- trust management
- trust model
- online retailers
- business partners
- personality traits
- trust evaluation
- e learning
- customer service
- internet shopping
- end users
- customer satisfaction
- virtual environment
- wimax network
- online banking
- cloud computing
- service quality
- social networks
- competitive advantage
- virtual teams
- potential customers
- marketing strategies
- customer loyalty
- web services
- privacy concerns
- network management