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Factors Driving Consumer Engagement and Intentions with Gamification of Mobile Apps.

Shampy KambojShruti RanaVinayak A. Drave
Published in: J. Electron. Commer. Organ. (2020)
Keyphrases
  • mobile apps
  • game mechanics
  • mobile applications
  • electronic commerce
  • user experience
  • learning environment
  • game design
  • video games
  • learning algorithm