A Comprehensive Study of CRM through Data Mining Techniques
Md. Rashid FarooqiKhalid RazaPublished in: CoRR (2012)
Keyphrases
- data mining techniques
- data mining applications
- customer relationship management
- data mining
- data mining systems
- data mining technology
- historical data
- data mining methods
- association rules
- knowledge discovery
- data mining algorithms
- association rule mining
- intrusion detection
- customer segmentation
- data mining and machine learning
- data warehouse
- data mining tools
- relationship management
- fraud detection
- web usage mining
- interesting patterns
- web mining
- evolutionary algorithm
- real time
- data mining process
- e learning
- business processes
- actionable knowledge
- general purpose