E-commerce usage and business performance in the Malaysian tourism sector: empirical analysis.
Mohamed Intan SalwaniGovindan MarthandanMohd Daud NorzaidiSiong Choy ChongPublished in: Inf. Manag. Comput. Secur. (2009)
Keyphrases
- empirical analysis
- electronic commerce
- tourism industry
- business models
- empirical studies
- theoretical analysis
- cross selling
- business transactions
- electronic markets
- consumer behavior
- business processes
- business world
- decision making
- data mining
- listed companies
- business intelligence
- small and medium sized enterprises
- electronic business
- real world
- social commerce
- manufacturing companies
- data mining technology
- higher education
- business process
- information systems
- online stores
- marketing strategies
- service quality
- business goals
- customer loyalty
- long term