Modelling direct marketing campaign on social networks.

Safique Ahmed Faruque Mossa Anisa Khatun Md. Saidur Rahman

Published in: Int. J. Bus. Inf. Syst. (2016)

Keyphrases

direct marketing
social networks
marketing strategies
data mining applications
data mining
database marketing
database technology
real world
data processing
marketing campaigns
information systems
case study
database systems
data analysis
data mining techniques
table of contents