A Novel Bid Optimizer for Sponsored Search Auctions Using Cooperative Game Theory.

Sriram Somanchi Chaitanya Nittala Yadati Narahari

Published in: IAT (2009)

Keyphrases

sponsored search auctions
cooperative game theory
game theory
cooperative games
mechanism design
coalition formation
sponsored search
optimization algorithm
search engine
bidding strategies
multiagent systems
game theoretic
solution concepts
sponsored search advertising
scheduling problem