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Creativity - help or hindrance? The impact of product review creativity on perceived helpfulness.
Deepak S. Kumar
Sangeetha Gunasekar
Keyoor Purani
Federico de Gregorio
Published in:
Comput. Hum. Behav. (2024)
Keyphrases
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product reviews
sentiment analysis
opinion mining
databases
sentiment classification
online product reviews
neural network
online reviews