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Creativity - help or hindrance? The impact of product review creativity on perceived helpfulness.

Deepak S. KumarSangeetha GunasekarKeyoor PuraniFederico de Gregorio
Published in: Comput. Hum. Behav. (2024)
Keyphrases
  • product reviews
  • sentiment analysis
  • opinion mining
  • databases
  • sentiment classification
  • online product reviews
  • neural network
  • online reviews