Twitter as a Tool for Corporate Communication: Exploring Interactive Communication Patterns between Fortune 500 Companies and Twitter Users.
Kyung Jung HanChang-Hoan ChoPublished in: Int. J. Online Mark. (2013)
Keyphrases
- communication patterns
- twitter users
- social networks
- visualization tool
- micro blogging
- social network analysis
- social media
- communication networks
- competitive advantage
- user profiles
- social behavior
- online social networks
- social networking
- user generated content
- user interaction
- machine learning
- computer mediated communication
- power law
- knowledge management
- case study
- social media sites
- search engine