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Genie: An Open Box Counterfactual Policy Estimator for Optimizing Sponsored Search Marketplace.
Murat Ali Bayir
Mingsen Xu
Yaojia Zhu
Yifan Shi
Published in:
CoRR (2018)
Keyphrases
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sponsored search
click prediction
online advertising
search engine
user experience
click models
click through rate
computational advertising
sponsored search auctions
user behavior
search behavior