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Modeling the stimulators of the behavioral intention to use mobile entertainment: Does gender really matter?

Lai-Ying LeongKeng-Boon OoiAlain Yee-Loong ChongBinshan Lin
Published in: Comput. Hum. Behav. (2013)
Keyphrases
  • mobile devices
  • mobile services
  • behavioral intention
  • mobile phone
  • mobile applications
  • multimedia
  • learning process
  • mobile users