Effects of Undesired Online Video Advertising Choice on User Behavior and Attitude.
Cheng LuoZhenhui Jack JiangCheng YiPublished in: ICIS (2012)
Keyphrases
- user behavior
- online video
- user interaction
- online advertising
- behavioral targeting
- user preferences
- user experience
- search advertising
- click through rate
- social networking
- user actions
- user interests
- user sessions
- user browsing
- web usage mining
- individual user
- web users
- log analysis
- user clicks
- user behavior patterns
- sponsored search
- user goals
- contextual advertising
- display advertising
- user intent
- information retrieval
- implicit feedback
- user feedback
- attitudes toward
- multi dimensional
- user interface
- expert systems