Influencing Consumer Decisions Through Personalization.

Gloria E. Phillips-Wren Jeffrey Wygant

Published in: DSS (2010)

Keyphrases

decision making
decision makers
context aware
user modeling
decision process
user model
electronic commerce
real time
online shopping
collaborative filtering
recommender systems
search engine
user preferences
neural network
databases
data sets
database
making decisions
information acquisition
purchase behavior