Customers' Perceived Security: Relative Effectiveness of Trust Transference Mechanisms.
Anupam Kumar NathRuth C. KingPublished in: AMCIS (2009)
Keyphrases
- security services
- security mechanisms
- online banking
- customer satisfaction
- intrusion detection
- information systems
- information security
- trust model
- security requirements
- trust management
- user acceptance
- trusted computing
- trust and reputation models
- internet shopping
- information disclosure
- internet banking
- trust relationships
- security protocols
- security policies
- network security
- service providers