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Modeling consumer switching behavior in social network games by exploring consumer cognitive dissonance and change experience.
Yong Liu
Hongxiu Li
Xiaoyu Xu
Vassilis Kostakos
Jukka Heikkilä
Published in:
Ind. Manag. Data Syst. (2016)
Keyphrases
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social networks
social network analysis
electronic commerce
social networking
purchase behavior
market participants
human behavior
social media
game players