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Modeling consumer switching behavior in social network games by exploring consumer cognitive dissonance and change experience.

Yong LiuHongxiu LiXiaoyu XuVassilis KostakosJukka Heikkilä
Published in: Ind. Manag. Data Syst. (2016)
Keyphrases
  • social networks
  • social network analysis
  • electronic commerce
  • social networking
  • purchase behavior
  • market participants
  • human behavior
  • social media
  • game players