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Online Advertising on Consumer Purchasing Behavior: Effective Elements and its Impact.

Nur Nadira Izlyn KamaruddinAzlinah MohamedSyaripah Ruzaini Syed Aris
Published in: NISS (2020)
Keyphrases
  • online advertising
  • purchasing behavior
  • consumer behavior
  • user behavior
  • search advertising
  • advertising campaigns
  • user experience
  • internet advertising
  • customer satisfaction