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The Affordance of Gamification in Enabling a Digital Disruptor: A Case Study of the goCatch Taxi Booking App.
Felix Ter Chian Tan
Barney Tan
Lesley Land
Published in:
HICSS (2015)
Keyphrases
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user experience
case study
user behavior
mobile applications
social networks
data sets
learning algorithm
image classification
third party
test bed
serious games
digital media