The Business Alignment of Social Media Analytics.
Dominikus KleindienstRegina PflegerManfred SchochPublished in: ECIS (2015)
Keyphrases
- social media
- big data
- business intelligence
- big data analytics
- social networks
- data mining
- unstructured data
- online marketing
- decision making
- electronic commerce
- business process
- crisis management
- data management
- business decisions
- information systems
- social networking
- data analytics
- business processes
- social media data
- image alignment
- user generated content
- data analysis
- business models
- predictive analytics
- business analytics
- social media platforms
- case study
- social networking sites
- return on investment
- online social networks
- data warehousing
- cloud computing