A hybrid variable neighborhood search algorithm for targeted offers in direct marketing.
Thays A. OliveiraVitor Nazário CoelhoMarcone J. F. SouzaD. L. T. BoavaF. BoavaIgor Machado CoelhoBruno N. CoelhoPublished in: Electron. Notes Discret. Math. (2015)
Keyphrases
- direct marketing
- search algorithm
- marketing strategies
- data mining applications
- database marketing
- data mining
- data processing
- database technology
- knowledge discovery
- data warehouse
- computational intelligence
- decision makers
- decision support system
- learning process
- table of contents
- data analysis
- learning environment
- data sets