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Interactive mosaic building and its application to marketing strategies using NFC.
Irene Luque Ruiz
Gonzalo Cerruela García
Miguel Ángel Gómez-Nieto
Published in:
Multim. Tools Appl. (2018)
Keyphrases
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marketing strategies
support systems
direct marketing
customer satisfaction
customer relationship management
mobile devices
life cycle
real time
real world
data mining
knowledge base
information extraction
search engine optimization
customer base
online marketing