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Applying pervasive technologies to create economic incentives that alter consumer behavior.

Tetsuo YamabeVili LehdonvirtaHitoshi ItoHayuru SomaHiroaki KimuraTatsuo Nakajima
Published in: UbiComp (2009)
Keyphrases
  • consumer behavior
  • online shopping
  • purchasing behavior
  • context aware
  • data mining
  • learning systems
  • marketing strategies
  • case study
  • mobile phone