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A Novel Fuzzy Integrated Customer Needs Prioritization Software Tool for Effective Design of Online Shopping Websites.
Ashish K. Sharma
Sunanda Khandait
Published in:
Int. J. Oper. Res. Inf. Syst. (2017)
Keyphrases
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online shopping
customer satisfaction
website
satisfaction degree
design process
ubiquitous computing
mobile commerce
consumer behavior